Photos courtesy of the artist except: OHYUNG by Acudus Aranyian; Wallice by Skylar Steinberg; Kainalu by Julianna Photography
list
5 Emerging AAPI Artists You Need To Listen To: Luna Li, Wallice, OHYUNG & More
Awareness about the marginalization of Asian American and Pacific Islanders has helped improve their representation in music. Artists like Raveena and Olivia Rodrigo are changing the image of the pop star, but there are still more stones to throw.
Throughout our history of loving music, Asian Americans have had to scroll through downloads, playlists, articles and liner notes, and accept that a lot of it isn’t written with us in mind. In the United States, the pop or rock star archetype is often white and blond, a rumpled Brooklynite. It doesn’t leave much room for dark skin and hair smoothed with oil, hands folding dough for dinner — or much else that we know intimately.
In recent years, an increased awareness about the unique marginalization Asian American and Pacific Islanders (AAPI) face has helped slowly change their underrepresentation in music. Now, AAPI artists like Raveena, Japanese Breakfast and Olivia Rodrigo sprout national recognition with their artistry, diversifying popular music and putting a crack in the long held picture of a white pop star. But there are still more stones to throw.
U.S. popular music needs to embrace the full spectrum of AAPI artists — across genres, lyrical content, skin color and heritage — and refrain from exoticizing and fetishizing the few Asian artists promoted to the main stage. Nor should AAPI artists be forced into constricting narratives about their immigrant parents or being bullied as children. Instead, they must be allowed to experiment, create and fail with as much grace and energy as white artists.
The goal of diversity initiatives and representation isn’t to create novelty, but remove it completely. Non-white artists shouldn’t be an exception to the rule, but part of it. For Asian American and Pacific Islander Month, which takes place in May each year, GRAMMY.com has put together a list of emerging AAPI artists you should know.Though AAPI representation in music is just the smallest slice of racial equity, it’s still a slice. With this list of emerging AAPI artists, which is by no means exhaustive, you can help level music’s playing field as long as you’re willing to listen.
Luna Li
The Korean-Canadian indie rocker Luna Li is all about controlled energy. Her debut album Duality, released March 4, is weaved together with the same delicate intricacy you typically reserve for tying flower crowns. But instead of flowers, the album is frosted with twinkling high hats and crystal, crying strings.
Li’s skill at creating quietly vibrating songs, like her breakout single "Afterglow," released in 2020, or the instrumental, buzzy "harp jam" from her 2021 jams EP makes sense. She’s a multi-hyphenate producer, composer and player of piano, guitar, and harp — among other things — and her skill floats effortlessly into each warbling press of the keyboard, as well as breathy acknowledgements of her loneliness and love.
Wallice
Headlines about 23-year-old Wallice usually call out two things: she’s a jazz school dropout and she makes killer indie pop. A New York Times profile notes that Wallice (who identifies as half-Japanese, half-white) first burst onto the scene in 2020, when her song "Punching Bag" landed on Spotify’s teen-movie-friendly "Lorem" playlist. But when you listen to the song, don’t expect to hear much music school influence (Wallice was only there for a year, after all), just enjoy the swing of her voice, her self-conscious melancholy as she identifies as "emotionally available in my dreams."
In the two years since her Spotify coronation, Wallice has been busy getting bigger. She has been consistently releasing sassy, pulsing singles on Dirty Hit, the London-based label home to alt-pop favorites like The 1975 and Rina Sawayama, and will release a concept EP called 90’s American Superstar on May 6.
Weston Estate
Four of slick-as-a-lollipop R&B band Weston Estate’s five members are South Asian (vocalist Marco Luka is Cuban-American), and happily brand themselves as "ya aunty’s favorite boyband."
"Straight-edged middle aged women getting lit to our music is our aesthetic," they snark in a press release. They may joke, but South Asian commenters on the Weston Estate TikTok note how they "love the brown boy representation" — and no aspiring aunty could be fully immune to this brown boyband’s charms.
Like the world learned with Brockhampton and BTS, boybands haven’t been composed of homogeneous swaths of white denim since the early 2000s. Instead, they’ve evolved to reflect the diversity and sensitivity of the modern American man. The gentle mourning found on Weston Estate’s recently-released EP, Maggie Valley, represents the advent of the earnest boyband.
As a whole, Weston Estate’s success solidifies that South Asians should no longer accept acting as supporting role fodder; it’s time for us to lead.
Kainalu
The Japanese and Hawaiian Trent Prall, who makes wooly psychedelic funk as Kainalu, wasn’t always confident about his race. "I moved to the Midwest as a teenager and began being bullied because [of] my race shortly after," Prall recalled in an interview with the Aussie World. He resented his ethnic background for a while, but Kainalu (the Hawaiian word for ocean wave) as part of his "journey of self-acceptance."
"I think that drives the music for me," he said.
You hear his confidence bloom in the music. Prall’s 2019 album Lotus Gate and his just-released single "Revelator" seem to drip with sunshine and orange juice. Whenever keyboards stomp, low and insistently, or stray bass notes dip in and out like lingering pool flies, Kainalu’s voice cuts through it; he seems to stand tall, like the director of his own dream.
OHYUNG
Robert Ouyang Rusli has been creating inhaling, exhaling experimental music as OHYUNG since 2018. OHYUNG feels like a boundless project — Rusli tips their hand into every jar. In 2021, OHYUNG had a music residency at Pioneer Works, a New York non-profit and cultural center. Previously, OHYUNG made unreal, unrelenting experimental rap on albums like the 2018 debut Untitled (Chinese Man with a Flame) and 2020’s PROTECTOR. Rusli also composes music for film under their given name. In other words, if you’re looking for fire, you found it.
Their newest album imagine naked!, which was released on April 22, is a wordless swear to what makes OHYUNG so intoxicating. The entire album was written and recorded in about three days, but its crackling repetitions and fishbone-light melodies will needle something eternal in the pit of your stomach. It could be your curiosity, or perhaps your pure awe, unleashed.
Photo: SM Entertainment
interview
K-Pop Group RIIZE Detail Every Track On New Compilation 'RIIZING – The 1st Mini Album'
In an interview, the rising K-pop boy group discuss the creative process behind each track on their brand new EP — including the album's new song, "Boom Boom Bass."
While RIIZE might be a more recent addition to the K-pop scene, you wouldn’t be able to tell.
RIIZE took the industry by storm last September with their debut single "Get A Guitar." The catchy, retro-synth pop song sold over a million copies in the first week of its release.
From their debut in 2023, RIIZE was determined to carve out a space for themselves in the expansive K-pop landscape by performing "emo pop" — emotional ballads that still manage to be danceable, evoking the sounds of older gen groups like Got 7 and Super Junior — while also experimenting with other genres. The brightly alluring "Love 119" and disco whirlwind "Talk Saxy" allowed RIIZE to continue their ascent, and netted the group Favorite New Artist and Rookie Of The Year honors at multiple Korean award ceremonies last year.
On June 17, they'll release RIIZING - The 1st Mini Album. The compilation record features all of the rookie group's releases plus an additional song "Boom Boom Bass," and demonstrates their versatility and willingness to experiment with genres. With their output compiled, it's easy to see that RIIZE's youthful energy and distinct personalities truly shine.
Learn more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More
"We wanted to reflect on how far we’ve come from our debut days and growing as artists," Anton tells GRAMMY.com over a video call from L.A. "[The album is] a culmination of our journey and experiences as young adults who are pursuing their dreams."
It’s clear that RIIZE are enjoying the ride they're on together. They laugh at each other's jokes and finish each other's sentences, demonstrating that there's deep friendship behind their already tight harmonious connection. The group is in the midst of an international fan-con tour that runs through the summer — an experience that will, likely, deepen their already close bond.
In an interview, RIIZE’s Sungchan, Anton, Wonbin, Sohee, Eunseok and Shotaro offer a track-by-track breakdown of RIIZING - The 1st Mini Album, including the creative process behind each song, how they keep themselves motivated, and their musical dreams for the future.
"Siren" is your pre-debut song and was one of your most anticipated releases. Can you share a bit about the creation process and how it felt to release this song to the world?
Shotaro: We have a lot of fond memories when we think of "Siren" as it reminds us of our trainee days. We recorded the song while we were still rookies and shot the video in L.A. I remember being in the studio and encouraging each other to give our best deep voices to make our voices shine.
Eunseok: I think a large part of why people like "Siren" so much is the rhythmic drum beats and soft piano riffs that creates this high rush vibe. The chorus is my favorite, and was the most fun to sing as it’s very addictive to sing along to.
Your most recent song, "Impossible" is a house track about being determined and never giving up. Were you nervous at all venturing into a new genre?
Anton: Growth and youth is a huge part of our music, and that’s something we sought to achieve with "Impossible." House music is a genre that is not usually seen in K-pop, but this is something we wanted to experiment with. So we learned firsthand from long-time house music creatives and input their suggestions into the recording. It was a new experience that allowed us to deep dive into a genre we wouldn’t normally be familiar with.
Sohee: The recording was a little difficult at first, because the vocal keys were a bit higher than our usual pitch. But I feel like we successfully encapsulated the genre very well.
Your new song — the special addition to the EP — is called "Boom Boom Bass." It's a disco-influenced track about playing bass guitar; does anyone in RIIZE have experience playing that instrument?
Wonbin: We do have experience playing the bass guitar. Getting to recreate those moments in the studio was awesome, and you can hear the excitement in our voices. The song also showcases a totally different side of us that fans haven’t seen before: it’s disco but funk and still pop.
"Love 119" is one of your most successful songs. Can you take me back to the day you recorded it?
Sungchan: "Love 119" captures the feeling of falling in love for the first time in a dreamy and melancholic manner. We decided to recreate that in the studio and put a lot of our emotions into it by channeling good energy.
Wonbin: The song samples a beloved Korean song, "Emergency Room," released by the band called IZI in 2005. The song captures the distinct charm of emotional pop, offering a different appeal compared to "Get A Guitar," "Memories," and "Talk Saxy."
Shotaro: We aimed to create choreography that many people could follow. While brainstorming in the practice room with Wonbin, he and I came up with dance moves like the "1-1-9" gesture, that you see in the video. The song has a really bright vibe, making it fun for us to perform.
Can you detail the creative process behind "Talk Saxy"?
Sohee: We started creating "Talk Saxy" right after performing at KCON L.A. in July last year and we learned the choreography almost immediately.
We wanted to embody a more confident and breezy sound but still within our niche genre of emotional pop. It took a few weeks of practice to get the perfect take and I think the song helped expand our musical sound by a large mile.
Read more: 9 Thrilling Moments From KCON 2023 L.A.: Stray Kids, RIIZE, Taemin & More
One of your more recent singles, "9 Days," focuses on your journey as a band. Did you find yourselves feeling nostalgic in the studio?
Sungchan: "9 days" has a more natural feel because while we were making the song, we had to reference back to our trainee days in practice. The lyrics are a very detailed description of our trainee days and who we were before debuting.
Anton: I would say we had a fun time in the studio because it felt like we were finally telling our story ourselves and being able to share that with our fans is the best.
"Honestly" reminisces about past love. What, or who, were you thinking about while recording it?
Wonbin: I think we really aimed to capture the theme of putting yourself first and saying a final goodbye to someone you thought the world of. That resonates throughout the song, especially in the lyrics. It’s an emo pop ballad at its core.
"One Kiss" was RIIZE's first foray into emo pop and sets you apart from other groups as you highlight your vulnerability. How did you go about finding that sound?
Anton: I see "One Kiss" as a song made with our fans in mind, we had a hands on approach with making the video as we wanted it to come from our hearts.
Sohee: I would not say we have found our sound yet as we are still growing and experimenting. We hope to create more good songs like "One Kiss" in the future.
You’re in the midst of a fan-con tour, what has been your favorite city to tour so far?
Shotaro: We love every city equally, we started off in Korea and felt right at home. In Japan, we had so much eye contact with the crowd as they were very hands on. Previously, in Mexico, the crowd's energy was infectious and awesome.
What are your plans for the second half of this year?
Sungchan: We plan on finishing off our fan-con tour by the end of August. Our fans can expect to see us at end of the year award shows with bigger and better performances from last year.
11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More
Photo: James Baxter
interview
On 'AG! Calling,' Atarashii Gakko! Declare That Youth Is Never Lost — No Matter Your Age
"Our concept is for everyone. It does not depend on how old you are as long as you're living and enjoying the moment," Atarashii Gakko!'s Kanon says of the group's raucous new album.
As is with most legends, there are different accounts of how the members of Atarashii Gakko! met.
Some say they met in a supermarket aisle when they all reached for the last pack of discounted sushi, others say they’d known each other as kids. Yet others claim that the hallowed halls of their to-be-company Asobisystem were hard at work to rescue humanity. Whatever the story, the wheels of fate were turning to put together a foursome poised to fight the invisible but omnipresent monster of boring, soulless adult life — armed only in their sailor uniforms and chock full of sizzling energy.
Dramatic retelling aside, the quartet — Suzuka, Rin, Kanon and Mizyu — might not be battling titanic fictional villains, but they are up against an equally fearsome foe: boredom. Their recently-released album, AG! Calling, reinforces the quartet’s image as a paragon of fresh, zany energy that sends a shock through sluggish veins. AG! Calling is an escape from the drudgery of the everyday, and Atarashii Gakko! believe it's their "destiny" to spread the joy of seishun (youth) to the world.
Slotting in perfectly with the group’s core ethos, the "calling" in AG! Calling is taken from the Japanese kanji "Korin," which has a dual meaning of descending, as well as one’s own calling. On their single "Tokyo Calling" — released seven months ago and now included on the album — the group descends upon the concrete metropolitan facade of Tokyo, with Mizyu’s characteristic helicopter ponytails swinging full speed. The group makes an urgent announcement: "Don’t hesitate to move forward! Hope for the future is here!" They repeat this mantra and call forth a ball of light from the sky, leading everyone from mundanity to freedom.
It’s a proverbial full-circle moment for the group, who heralded themselves as the "Youth Representatives of Japan" — their name in Japanese is Atarashii Gakko no Leaders, or New School Leaders — and championed finding and embracing your individuality in the face of a highly conformist society. Early releases like "Mayoeba Totoshi (If You Get Lost)" confronted listeners with hard-hitting questions: "What is the meaning of freedom? If it’s just acting like an adult, I disagree. Let me find it myself." The eerie and relentless "Dokubana" (2017) bemoaned the fate of an outlier in society, which is "scorned and hated" until it withers in place.
By the time they got to "Nainainai" — their first release under 88Rising — the group had condensed their ethos into pointed critique wrapped in effervescent eccentricity, representing the unique worldview that the biggest rejection of conformity would be to boldly embrace who you are without rejecting the confines of society outright. With a decidedly '90s-inspired hip-hop sound, the track veered from calling out the pressure students face in school to being miffed about being a late bloomer. Their calling card was their retro-inspired school uniforms, a sound that couldn’t be shoved into a pigeonhole if one tried, and energetic dance moves inspired by Kumitaisou, Japanese gymnastics symbolized by pyramids, which became an extension of the profound feelings on their songs.
As they have expanded their world — marked by performances on "Jimmy Kimmel Live!," a successful debut at Coachella this year and performance at Primavera Sound in Barcelona — and inched further into adulthood, "seishun" has evolved from a philosophy to a way of life. AG! Calling rejoices in its reinvention of everyday tedium and positions them firmly as the cheerleaders of a liberated way of life.
Below, Atarashii Gakko! talk about AG! Calling, their successful Coachella performance, and how their core philosophy will develop with them.
You guys just came off of a very successful Coachella set. How was the entire experience?
Suzuka: We have been together as a group for nine years, and the show at Coachella was like, Ah, that was why we had to be together, we had to form the group The live performance was the answer of the meaning of being together as Atarashii Gakko! That's the kind of feeling we had.
Suzuka, you actually said in an interview earlier this year that participating in Coachella will bring you one step closer to Beyoncé. Once you wrapped up the performance, did you feel that way?
Suzuka: [Jumps up and flashes a thumbs up.] Yes! I took one step towards Beyoncé!
Rin, you got the chance to meet Lauryn Hill, whom you have cited as an inspiration and an idol. Do you want to share how Lauryn Hill has inspired you?
Rin: My father is a hip-hop fan, so when I was a child, I had already started listening to hip-hop music and Lauryn Hill. And then during [our] last U.S. tour, we — because she was playing in L.A. for her 25th anniversary — went to see her live, and I bought a t-shirt and everything!
And this time at Coachella, we knew that YG Marley, her son, was going to be playing but we didn't know that she was going to be there! So, I was thinking, like, maybe we'd have a chance to see her or whatever.
But then I accidentally saw her — she had finished the stage and she came out – and I was like Ahhh; I was shaking! She was very... mother-like, and like "Oh, thank you!", and she was smiling and she took a photo! The first time I saw her I was like Oh yes, she's real! She exist!' I was very happy she treated me like a mother.
Speaking of mother, you guys were also featured on Japanese musical icon Sheena Ringo's album recently. She had lovely things to say about you in an interview, particularly that she was "overwhelmed" working with you guys. She called you "reliable" and "dazzling" — that's a glowing recommendation from such an icon.
Suzuka: We're so happy! Of course, she's very big and we are very overwhelmed and thinking [that the collaboration was] the result of not changing our style and not taking the easy way out! We think it's the result of nine years of effort, and we're so happy that she said that.
Let's come to 'AG! Calling.' When you guys first started singing about "seishun," you were treating it as something light, something you guys were having fun with. But in this album, you're calling it your destiny, which has a finality and weight to it. Can you describe the evolution of this concept?
Rin: This is not like a result of getting somewhere. From the initial stage, we've had seishun as a philosophy, and we were having fun and enjoying the moment. Rather than being a final point, AG! Calling [represents] our nine-year trajectory: all our experiences of having fun, receiving and giving the power [of youth]. It's like a resumé: this is Atarashii Gakko!, and this is our power. This is us now. From this point, we will keep moving forward. That's what we want people to see. That's why we're flying and floating [on the album visuals].
On your early releases, your songs talked about problems that teens and high school students have. But now, you've grown into adulthood. How has the concept of "seishun" evolved in this aspect?
Suzuka: That's also a coincidence because "Nainainai" was kind of like our first record [under 88Rising] — like a presentation of what we were. We were teenagers too. We were more fresh, we were younger, we were going to school and everything. But now we're facing the world. We are speaking to more people, not only teenagers, so we wanted to focus on the world [going] from a child to an adult. Maybe it was just the right timing.
How do you think this concept will evolve with you guys over time? Youth isn't something that stays with us forever.
Kanon: In the first place, the "youth" that we were conveying had nothing to do with age. Maybe you think that "seishun" is only for teenagers, but our concept is for everyone. It does not depend on how old you are as long as you're living and enjoying the moment.
Now that we're adults, we still have [seishun] because we're putting in all our efforts to live and enjoy to the maximum. Whatever the age, if people can enjoy the moment, that's seishun. That's the philosophy we've had from the beginning, so we haven't changed anything about that concept.
What was the development of this album like? Where did you guys primarily work on this?
Rin: We began last summer with "Tokyo Calling."
Suzuka: I don't know exactly how long it was, because we’ve been bringing demos to LA for about two years. It's all mixed, because there were some demos that we didn't put in the last [album]. So we were like, 'Maybe we can change this song a little bit, we can release that one, can remix an old one or compose new ones." So, it's a mix - some are older, and some are new.
Mizyu: We don’t make demos for [specifically] this album or that record. We keep making trials and demos with our producers in LA and Japan, and maybe [the songs] can be on an album, but our style is always looking for new songs.
I noticed that a lot of imagery on this album was inspired by heroes. When you performed "Tokyo Calling" on Jimmy Kimmel, the outfits were inspired by Ultraman. There are tracks like "Superhuman" or "Hero Show". What was the reason behind this?
Mizyu: It's true that we are kind of like superheroes [in terms of] the performance and the uniforms. Maybe from our name as well – Atarashii Gakko no Leaders – you already get the ‘superhero’ vibe because we are trying to just have fun, but we are also helping you if you're sad or tired. We are giving you power. We are helping you, so "Superhuman" and "Hero Show" are the results of that.
You collaborated with MILLI on the song "Drama." How did that happen? Had you heard her music before?
Rin: Actually, "Drama" was kind of an old song we recorded by ourselves in LA a few years ago. We had this in stock for quite a long time. We were thinking of releasing it with maybe like a plus [factor] or something extra, so that's why we decided on the collaboration with MILLI. We didn't actually record with her, but for us the [final] song is still a fresh creation. But maybe in the future, we can get the chance to sing together or collaborate. There's more possibilities in the future.
Let’s discuss "Forever Sisters," which focuses on your bond, especially in context of how much you have grown over the past few years. Did you feel like it was important to remind yourself of your relationship with each other?
Suzuka: "Forever Sisters" is a very important song for us, because we made this song when we were visiting L.A. and working with Money Mark, and we kept working on it online [between] Japan and L.A. It's very special to us, so when we were thinking about the songs we wanted to put on the album, all four of us agreed that this song has to be on AG! Calling.
And also the message — we are more than friends, more than family. Our relationship is very special and very important. It's beyond anything [I can explain]. So this song had to be on AG! Calling, because we're starting a new journey going global.
Money Mark is a longtime collaborator for you guys, along with yonkey. In some ways, some of these people were there as you were establishing your signature sound. So as you expanded globally, did you have conversations with them about how you wanted to develop your sound?
Suzuka: Yes, we always keep having these kinds of conversations all the time. And from "OTONABLUE," our Japanese team with Yoshio Tamamura — they have a lot of knowledge about the music and what they want to show as Japanese culture, what they want people to perceive as Japan. [Songs like] "Omakase" and "Toryanse" understand that very well.
We keep having those conversations. The energy that the four of us have and how to go from this point on, they understand that and give us the sound, and we record it and put our lives into it. It's always a good session.
You guys will celebrate your 10th anniversary next year. Any special plans?
Suzuka: We still don't have the details of the 10th anniversary actually, because we are living in the present. We're thinking about this year's concerts, but for sure, we will have something big. Maybe [when] we're reaching the time when we start our 10th year, but right now we're not thinking about it.
Sometimes, for your shows, you write Shuji calligraphy on paper and stick it all over the venue. In a video in 2021, you did one such exercise where Rin wrote the Kanji for "Dream," Kanon wrote "Diligence," Mizyu wrote "Take a relaxing break," and Suzuka wrote "Life." If you had to do the same exercise again, what would you write?
Suzuka: [To be honest] We're not sure what we wrote! Right now, if we had to write something, we're not very sure [of that either]. Maybe today, we write one kanji and tomorrow, it might change. That's the reality. We're not very sure what Kanji we will write individually.
Rin: But [if we had to write something] as Atarashii Gakko!, we're very sure about that. The other day, in an event, we put up a big Shuji [calligraphy], like four meters by six meters, which we put together and we wrote AG! Calling. The word "calling" was written using the kanji for "Korin" in Japanese – that was very suitable, and very real as a group from us. So, as a group, we can say AG! Calling is what we will write.
10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others
Photos: ROBYN BECK/AFP via Getty Images; Robin L Marshall/Getty Images; Rodin Eckenroth/Getty Images; Disney/PictureGroup; Sam Morris/Getty Images
list
10 Exciting AAPI Artists To Know In 2024: Audrey English, Emily Vu, Zhu & Others
In honor of Asian American Pacific Islander Heritage Month, get to know 10 up-and-coming AAPI artists — including Alex Ritchie, Curtis Waters and others — whose music spans geography and genre.
Asian Americans and Pacific Islanders (AAPI) have made strides in the music industry for many years. Every year, more AAPIs enter executive roles in the industry, increasing their visibility and impact.
Artists in the Asian and Pacific Islander diaspora — including Silk Sonic (Bruno Mars and Anderson.Paak), Olivia Rodrigo, and H.E.R. — have graced the stage and won golden gramophones at Music's Biggest Night. During 2024 GRAMMY Week, the Recording Academy collaborated with Gold House and Pacific Bridge Arts Foundation to create the Gold Music Alliance, a program designed to foster meaningful connections and elevate the impact of Pan-Asian members and allies within the Academy and wider music industry.
Yet, AAPI groups are significantly underrepresented in the music industry. Pacific Islanders are often forgotten when it comes to lists and industry due to their smaller percentage in the population.
Despite the lack of representation, social media and streaming platforms have introduced fans to new and rising artists such as Chinese American pop singer Amber Liu, Japanese American singer/songwriter Mitski, and Hawaiian native Iam Tongi. Others are showcasing their sound on the festival circuit, as San Francisco-based indie rocker Tanukichan and Korean American guitarist NoSo did at last year's Outside Lands festival. With AAPI-led music festivals, such as 88 Rising’s Head in the Clouds and Pacific Feats Festival, artists in this community are given opportunities to exhibit their talent and, often, their heritage.
For many emerging artists, a like, reshare, or subscribe can help them gain the attention of mainstream studios and bolster tour attendance. So, in honor of Asian American Pacific Islander Heritage Month, check out these 10 up-and-coming AAPI artists performing everything from pop to soulful R&B and EDM.
Alex Aiono
Maori-Samoan American singer Alex Aiono moved to Los Angeles from Phoenix at 14 to pursue a music career. After going viral for his mashup of Drake's "One Dance" and Nicky Jam’s "Hasta el Amanecer," Aiono now has over 5.73 million YouTube subscribers. He was then cast in several popular films and television series, including Netflix’s Finding Ohana, Disney Channel’s "Doogie Kameāloha, M.D.," and "Pretty Little Liars: Original Sin."
But, for the 28-year-old R&B/pop singer, music has always been his calling. Aiono released several singles and, in 2020, a full-length album, The Gospel at 23. Inspired by his experience in Hollywood and his relationship with his religion (as a member of the Church of Jesus Christ of Latter-day Saints), The Gospel at 23 plays on the simplicity of a piano, drums, tambourine, and a choir, beautifully fusing modern soul with the old-fashioned gospel. Since then, the artist has released tender medleys – with his most recent heartbreaking single "Best of Me."
"I view this as a very, very lucky life that I get to express myself and that's my job," he told AZ Central. "My quote-unquote job."
Alex Ritchie
L.A.-based singer/songwriter Alex Ritchie has been honest about her journey as a queer mixed-Asian woman in the industry. The Filipino-Japanese-Spanish artist said she was constantly overlooked or told she wouldn’t be commercial enough in the American music industry.
"I’m the only musician in my family, and I came from a family of humble means; so even though I had conviction in what I wanted from a young age, it wasn’t realistic," Ritchie told GRAMMY.com in 2019. said. "Pursuing something like entertainment was so risky. I couldn’t afford to fail. We couldn’t afford to dream like that. BUT I had unrealistic dreams anyway, and after my first gig at the Whisky I knew that was it."
Ritchie has been thriving in the industry, becoming the youngest sitting committee member in the history of the Recording Academy’s Los Angeles Chapter, advocating for LGBTQ+ and Asian American representation in music. After her experience with GRAMMYU in 2019, the alternative rock singer released 404 EP and several sultry singles, including a melodious and fervent love song, "Blueprint," released this January. Ritchie plans on releasing more music and on her terms.
"Time and people have finally caught up with the vision that I always had for myself, even if they didn’t see it before," Ritchie tells the Recording Academy. "One of the things I’m most proudest of is that I never really changed. I’ve stayed exactly who I am to the core. I think when you do that and when you realize there’s no one else like you, you become the most powerful person in the room."
Audrey English
**You may not have heard of Audrey English, but you have heard her music on "America’s Got Talent," "American Idol," and Netflix’s "Love Is Blind." Her songs are featured on the shows during the most prominent moments of the contestants’ lives on screen: In "AGT" and "American Idol," English’s rendition of "Lean On Me" played during golden buzzer moments and emotional arcs; er song "Mama Said" went viral after being played during Ad and Clay’s wedding scene in season 6 of "Love Is Blind."
Inspired by Etta James, Nina Simone, and Amy Winehouse, the Samoan American artist swoons audiences with her soulful, powerful tone with songs that focus on relationships, empowerment, and love. English also showcases her culture in her videos; in the music video for her harrowing ballad "Happy," English featured the beauty of Samoa alongside a Samoan romantic love interest. She hopes one day to write a Samoan song.
In her latest single "Unapologetic," released on April 25, English wrote the song as an anthem for others to live without shame. "In a world where we are so influenced by others, social media, and being our own worst critics - sometimes we need to take a step back to realize it all doesn’t really matter," English wrote on Instagram. "Regardless of your beliefs, background, and passions, this is a call to be authentically you, however, you define that!"
Brooke Alexx
**Brooke Alexx’s bubblegum pop personality is infectious, and her catchy hooks, including her latest pop-rock single, "Hot Like You," are fit for everyone’s summer playlist.
Alexx has never shied away from revealing intimate parts of her life. The Japanese American artist writes her music from her experiences as the oldest child, being best friends with her exes’ moms, and her connection to her Asian roots.
In her 2022 gentle ballad, "I’m Sorry, Tokyo," Alexx reveals the shame she once felt for not wanting to learn about her Japanese heritage, as well as the guilt she feels for never learning the language and culture. "There’s so much about the culture that I don’t know and missed out on that would be so cool to be a part of my life now," Alexx told Mixed Asian Media. "So, I’m trying to return to those roots a little bit these days."
She is now making up for lost time. Alexx embraces her Japanese heritage and will visit the country with a select group of fans.
Curtis Waters
Curtis Waters doesn’t care for commercial success. Despite going viral on TikTok in 2020 for his raunchy, satirical, catchy song "Stunnin," the Nepalese Canadian-American alt-pop artist was unhappy with his career trajectory.
"I made some songs that I don’t fully love, hoping they would catch the same success as 'Stunnin’," Waters told Atwood Magazine. "But doing that made me depressed, so I had to stop and remind myself why I started making music in the first place."
Water's new album, Bad Son, was released on March 27. His press release says it is "a true immigrant story, a reflection on a young, brown creative being thrown into the mainstream overnight while navigating deep issues of self-doubt and cultural identity along the way."
Waters didn’t intend to share his immigrant story but struck inspiration as a way to cope emotionally and be honest with himself. Filled with high-energy beats, elements of indie rock, and experimental hip-hop, Waters reveals an ardent part of himself through his breathy vocals and introspective tracks.
Emily Vu
Vietnamese American pop singer Emily Vu has accomplished much in her 22 years: She amassed over 1.2 million followers on TikTok, her song "Changes" was featured in the 2023 Netflix film A Tourist’s Guide to Love, and is part of the Mastercard Artist Accelerator program. Her catchy pop tunes, including the recently released single "Heartsick," are inspired by personal moments in her life.
Vu has always been open and sure about her identity as a queer Asian woman. She came out in her 2020 music video for "Just Wait," which featured numerous women symbolizing her previous relationships. "The music video reflects how my past relationships are still burdens to me and how I still carry those experiences with me wherever I am," Vu told Stanford Daily, "I see myself being really happy with my life in a few years. I want to be happy with all that I’ve been doing and all the people I’m around."
Four years later, Vu still releases music and captivating fans on TikTok with her earthy vocals and angelic covers. Vu tells her followers on TikTok, "I just want to let you all know that I’m back. I’m going to be annoying you all every single day until I get bored."
Etu
Fijian American artist Etu is ready for the new era of the island industry, which is expanding far beyond island reggae and into different genres. "We got artists who do pop, R&B, and country. We’re going to embrace the things we bring into this," the island pop singer told Island Mongul.
Inspired by artists like Ed Sheeran, John Mayer, and Fiji, etu's hypnotic and haunting vocals fuse beautifully with traditional island music. The dreamy track "Au Domoni Iko" ("I love you" in Fijian), from his 2022 EP Spring Break, lays smooth harmonies over Fijian beats. The EP itself is filled with memorable melodies, upbeat pop styles, and uplifting lyrics.
Etu has released singles for the past two years, including island renditions of Cyndi Lauper’s "True Colors" and Rihanna’s "Lift Me Up" in February. He’s set to release his debut album, SZN I,this summer.
Etu believes Pacific Islanders are on the cusp of greatness in the music industry. "This is our moment right now," he continued to Island Mogul. "We’re moving into this era, in this season, where we get to make history… Come join this part of history or they're gonna tell it for us."
Myra Molloy
Thai American singer and actress Myra Molloy was merely 13 years old when she won "Thailand's Got Talent." She continued working in Thailand on Broadway productions and landed in the Top 6 of ABC’s Rising Star. As she pursued a music degree from Berklee College of Music, she found her love for music production and songwriting.
In 2021, Molloy dropped the sweet acoustic "stay." During the pandemic, she decided to apply the skills she acquired from college to her EP, unrequited. Released in November 2023, the album blends Molloy's soulful vocals with organic and electronic dance beats. It also marks her producing debut.
"The hardest part for me was overcoming this impostor syndrome that I couldn’t be a producer (who was taken seriously, haha)," Molloy told Melodic Magazine. "Or that I wasn’t good enough to put out music I self-produced. I always give myself a hard time. But I feel like once I got into this "flow state," things just kind of came to me very quickly and naturally, and I would come out of a producing trance. Top ten best feelings."
As an AAPI advocate, Molloy has long called for more inclusion in television, film, and music. "I just want to see more. We are coming along slowly, but I want that to be faster. It should be more. I just want to see people taking more initiative."
Shreea Kaul
R&B singer Shreea Kaul embraces her Indian heritage by fusing her silky falsetto and soulful pitch with South Asian and Bollywood sounds. Her "Tere Bina" and its accompanying music video are heavily influenced by her cultural upbringing.
Kaul wanted to be a crossover artist for Western and Indian audiences but found the lack of foundation for South Asian music challenging.
"There's so much power in community, especially in the South Asian community. We stick together. We support one another. The talent is undeniable. It's only a matter of time before people are going to catch on," she said on the "DOST" podcast. "What a lot of platforms are doing right now by bringing South Asian talent to the map is exactly what we need. So I've been trying to get myself into these spaces or just be around the community more because that's what it's going to take."
On her 2021 single "Ladke" (Hindi for "boys"), Kaul contacted fellow South Asian singer REHMA to collaborate on the song. The harmonious R&B track smoothly fuses Western elements with South Asian languages. Kaul received an overwhelmingly positive response for the song, which motivated her to keep going.
"There’s a spot in the market for artists like myself—for South Asian artists, in general," says Kaul. "Whatever degree of South Asian you want to be and incorporate into your music, there’s space for it."
ZHU
Chinese American experimental EDM music producer ZHU recorded his fourth studio album inside the historic Grace Cathedral. Released in March and fittingly titled Grace, it blends trap, gospel, dance, rock, and pop with synths, organs, and strings to create a sinister, sensual tone that perfectly complements his signature sultry vocals.
Grace pays homage to the legacy of the Bay Area and its impact on his life. "The recording of this project, as well as the whole purpose and design and visuals, has a lot of tribute to [San Francisco] thematically. I think a lot of people don’t even know that I grew up there," ZHU told EDM Identity.
At the end of the recording, ZHU and his team donned black cloaks and held a concert in the cathedral, sharing the new album with thousands of lucky fans who could attend. Like the symbolism of the cathedral, ZHU’s album represented the themes of religion and his connection to home.
"I’ve never really shared a part of the city, but I think it’s time to pay some tribute to some of the great influences that have come through the area," says ZHU.
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Photo: Jeff Kravitz/FilmMagic
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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016
Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.
Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.
A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.
This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system.
"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."
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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.
"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.
"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."
To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood."
Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.
Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes.
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