Continuing its mission to ensure that music remains an indelible part of our culture around the world, the Recording Academy has partnered with the U.S. Department of State and Secretary of State Antony J. Blinken to help launch the Global Music Diplomacy Initiative, an international initiative that will promote peace, diplomacy and democracy through music worldwide. Using music as a diplomatic tool globally, the initiative will leverage public-private partnerships to create a music ecosystem that expands economic equity and elevates the creative economy, ensures societal opportunity and inclusion, and increases access to education. The Global Music Diplomacy Initiative will also build on existing public diplomacy music programs to create partnerships with American companies and nonprofits to convey American leadership globally and create connections with people worldwide.

The Global Music Diplomacy Initiative also includes the American Music Mentorship Program, a partnership between the State Department and the Recording Academy, which will bring international mid-career music industry professionals and musical artists to the United States for mentorship and networking opportunities. The program will invite Recording Academy professionals and members to provide international participants with mentorship opportunities and professional development.

See a full outline of the Global Music Diplomacy Initiative below.

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Secretary Blinken announced the Global Music Diplomacy Initiative Sept. 27 during a lively celebration at the U.S. Department of State in Washington, D.C. He signaled the start of the inaugural event by highlighting its attendees. "We have a few dignitaries come through this building, but it is a special treat to have so many members of music royalty here tonight," he said excitedly.

The evening engendered a melodic blend of music, peace and policy. The private event featured breathtaking performances from Dave Grohl, Herbie Hancock, Mickey Guyton, Armani White, and many other leading American and international artists. U2's Bono shared a special video message from Las Vegas as well.

Singer/songwriter Aimee Mann performed her 1999 song "Save Me" with the admission that she was "deeply honored but also a bit freaked out to be here."

Perhaps less nervous, Secretary Blinken added that he couldn't "pass up" the one-in-a-lifetime chance to "combine music and diplomacy," as he performed Muddy Water's 1954 classic, "Hoochie Coochie Man."

"If this doesn't clear the house, I don't know what will," Blinken said playfully ahead of his performance.

In addition to the performances, Secretary Blinken and Recording Academy CEO Harvey Mason jr. presented 28-time GRAMMY winner Quincy Jones with the inaugural Peace Through Music Award.

A collaboration between the Department and the Recording Academy, the award recognizes and honors an American music industry professional, artist, or group that has played an invaluable role in cross-cultural exchanges and whose music work advances peace and mutual understanding globally.

"His work, his actions continue to advance peace through music, and I am sure they will for generations to come," Mason jr. said. "It's my true honor to recognize my friend and mentor, Mr. Quincy Jones, as the first-ever recipient of what will now and into the future be known as the Quincy Jones Peace Through Music Award."

Read More: Mogul Moment: How Quincy Jones Became An Architect Of Black Music

The Global Music Diplomacy Initiative was developed pursuant to the bipartisan Promoting Peace, Education, And Cultural Exchange (PEACE) Through Music Diplomacy Act, which was championed by the Recording Academy and its members in 2022 at GRAMMYs On The Hill and during the annual grassroots District Advocate Day. The legislation, introduced by House Foreign Affairs Committee Chairman Michael McCaul (R-Tex.), was passed by Congress and signed into law by President Biden in December 2022.

Here's a complete breakdown of the Global Music Diplomacy Initiative:

• American Music Mentorship Program

The American Music Mentorship Program, a partnership between the U.S. Department of State and the Recording Academy, will bring international mid-career music industry professionals, which may include musical artists, to the United States for mentorship and networking opportunities, with an aim to cultivate a professional music industry ecosystem locally and globally, to support creative talent, and to strengthen the creative economy globally. It will leverage the networks and experience of Recording Academy professionals and members to provide international participants mentorship opportunities, boost their technical skills, and build the foundation for professional networks.  The first American Music Mentorship Program will be held in the fall of 2024.

• Fulbright-Kennedy Center Visiting Scholar Award in Arts and Science

The Fulbright Program, the United States' flagship international academic exchange program, will collaborate with the John F. Kennedy Center for the Performing Arts to create a new fellowship opportunity for foreign scholars.  The new Fulbright-Kennedy Center Visiting Scholar Award in Arts and Science will focus on the intersections of the arts (music, dance, theater, etc.) and science, including how the arts can contribute to individual and global health and well-being, and the environment. An award competition will be announced in fall 2023, and the Kennedy Center will host the first scholar in academic year 2024-25.

• Boosting English-Language Learning Through Music

Recognizing the strategic importance of English-language learning overseas, especially for youth and underserved communities, the Department will incorporate music into its existing $40 million investment in English-language learning worldwide, including through exchanges, curriculum, and scholarships to provide access to English-learning classes for promising students between the ages of 13 and 20.

The Department will augment broader global English-language learning by supporting Sing Out Loud, a program that provides resources for teaching English through music in collaboration with American Music Abroad (AMA), bringing music and lyrics into classrooms across the world.

In addition to the Secretary's announcements, the Global Music Diplomacy Initiative will include vast programming around the world, including:

• Arts Envoys to Travel to the Middle East, People's Republic of China

Herbie Hancock, along with Dee Dee Bridgewater and the Herbie Hancock Institute of Jazz Ensemble at the University of California – Los Angeles (UCLA), will be performing in Jordan in October to celebrate the 60th anniversary of the 1963 Jazz Ambassador tour of the Duke Ellington Orchestra.

The Herbie Hancock tour will then travel to Saudi Arabia for a four-day Arts Envoy program – the first of its kind between the United States and Saudi Arabia.

From November 9-18, 2023, The Philadelphia Orchestra is slated to commemorate the 50th anniversary of its historic 1973 tour of the People's Republic of China (PRC) with Ensemble Performances and Residency Activities in multiple cities in the PRC.

• Ten American Bands to Travel to 30 Countries Starting in October Through American Music Abroad; AMA Academy Cleveland to Host Young Professional Musicians from Ukrainian Diaspora

Beginning in October 2023 and representing multiple genres, Birckhead, The Beatbox House, The Invisibles, Marielle Kraft, Matthew Whitaker, Pipeline Vocal Project, Raining Jane, Sihasin, Sub-Radio, and Tap Music Project will travel to 30 countries from October 2023 through June 2024.

In November 2023, the 2023 American Music Abroad Academy Cleveland will bring together young professional musicians from the Ukrainian diaspora and around the world for collaboration and mentorship opportunities from American instructors with a focus on cultural preservation through music. Learn more about AMA here.

• Next Level to Use Hip Hop in Nigeria, Bring International Artists to the U.S. to Focus on Conflict Transformation

In September 2023, four U.S. hip hop artists focusing on conflict transformation will travel to Lagos for a two-week Next Level Academy.  In addition, 10 international participants will travel to Washington, D.C. and New York, New York for a two-week professional development program on conflict transformation through hip hop. Learn more about Next Level here.

• Scaling Social Entrepreneurship Projects, Strengthening Creative Economy Through OneBeat

From November 6-20, 2023, musicians from Ghana and Nigeria will come together to collaboratively create and discuss how music can bring people together through social entrepreneurship projects, as part of the OneBeat program. Learn more about OneBeat here.

• Harmundi International Music Summit to Welcome Students from Every Continent in November 2023

Virtually connecting more than 60 international students from every continent through music, the Harmundi Summit will provide intense music training, cross-cultural collaboration, studio recording, and live performances under the mentorship of world-class musicians and producers.  The Summit, which will take place November 3-5, 2023, will be led by alumni of the Department's exchanges, and is part of the Department's Citizen Diplomacy Action Fund.  This fund provides grants of up to $10,000 for public service projects that utilize the skills, knowledge, and networks exchange alumni gained through their exchange experiences.

Learn more about the Global Music Diplomacy Initiative.

How Vice President Kamala Harris And The Recording Academy Celebrated The 50th Anniversary Of Hip-Hop: 'Hip-Hop Culture Is America's Culture'

In a continuing commitment to nurture future Black music industry leaders, Amazon Music and the Recording Academy’s Black Music Collective (BMC) have announced the return of the Your Future Is Now scholarship program for its fourth consecutive year. 

The program, which launched in 2021, provides students from Historically Black Colleges and Universities (HBCUs) with both financial support and direct, hands-on experience in the music industry.

This year, five HBCU students will be awarded a $10,000 scholarship each and have the chance to engage in a career-defining rotation with department leads at Amazon Music and the Recording Academy. Alongside the individual scholarships, the program will grant two HBCUs $10,000 each for music program equipment, further investing in institutional resources for budding artists and music professionals.

To celebrate the scholarship's renewal, "Amazon Music Live" featured an exclusive episode headlined by GRAMMY-nominated hip-hop heavyweight, Big Sean, sponsored by the all-new 2025 Nissan Kicks. This special live streamed performance included Big Sean performing alongside North Carolina Agricultural and Technical State University's celebrated Blue and Gold Marching Machine and The Fellowship Gospel Choir, bringing a powerful, HBCU-rooted energy to the show.

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Following the concert, North Carolina A&T was announced as the first HBCU recipient of the $10,000 music equipment grant, with Amazon Music executives Phylicia Fant and Jameka Pankey, alongside Recording Academy representatives, presenting the donation to the university’s drumline coordinator, Harvey Thompson.

"Every Homecoming season, HBCU students and alumni come together not only to celebrate our community but also to strengthen the bonds that connect us," said Phylicia Fant, Head of Music Industry and Culture Collaborations at Amazon Music. "It’s that kind of meaningful impact on students’ lives that we set out to foster with this program."

Harvey Mason Jr., CEO of the Recording Academy, echoed this sentiment, expressing pride in the scholarship’s impact. "The program’s effect on our student cohorts has been nothing short of remarkable, and I couldn’t be prouder," he said. "It’s crucial that we continue investing in the next generation of Black music creators and professionals, equipping them to lead and shape the future of the music industry."

The Your Future Is Now scholarship application is now open. Eligible students must be U.S. citizens or permanent residents currently enrolled at an HBCU and pursuing a degree in music, music business, business administration, marketing, communications, or a related field. Requirements include a transcript, personal statement, a creative video showcasing their vision, and one recommendation. The application deadline is December 13, and recipients will be announced in early January.

To apply for the scholarship, visit here.

This scholarship announcement is part of Amazon Music’s wider Homecoming celebrations. Amazon Music recently hosted carnival-style pop-up events at HBCUs across the country, including North Carolina A&T, Florida A&M, Howard University, and Jackson State University, creating memorable experiences for students and alumni while connecting them with the music and traditions that define HBCU culture. Students and alumni were able to experience music from past AML performers, get pictures in intricate photo moments, and have a chance to win exclusive one-of-a-kind merch. Amazon Music customers everywhere can celebrate with "Homecoming SZN," a new playlist of music created specifically to soundtrack HBCU Homecoming Weekends.

Quincy Jones helped shape nearly every facet of pop music history, either directly or indirectly, for more than half a century. On Nov. 3, the consummate multi-hyphenate passed away at the age of 91. 

The recipient of 28 GRAMMY wins and 80 nominations — ranking third and fourth most in the organization’s history, respectively —  Jones will be remembered for his work with everyone from Michael Jackson to Frank Sinatra, Aretha Franklin to Count Basie. He was also known for his powerful support of many humanitarian causes.

Jones’ legacy within the Recording Academy dates back to just a few years after its founding. The Great Wide World of Quincy Jones was nominated for Best Jazz Performance Large Group at the 3rd GRAMMY Awards, and not a decade passed since without the icon receiving an award. In addition, Jones was the recipient of the Trustees Award in 1989, the GRAMMY Legend Award in 1992, and the MusiCares Person Of The Year in 1996, and was the subject of a GRAMMY Foundation gala tribute in 2014. In 2023, Jones became the first-ever recipient of the Academy & State Department’s PEACE Through Music Award.

In presenting that last award, Recording Academy CEO Harvey Mason jr. called Jones his "friend and mentor," and noted that his respect and admiration for Jones are echoed throughout the organization. "We are all absolutely heartbroken by the passing of the incomparable Quincy Jones," Mason jr. said in a statement. "A master of many crafts, Quincy’s artistry and humanity impacted artists, music creators, and audiences around the world and will continue to do so. He has been recognized by his Recording Academy peers with an extraordinary 28 GRAMMY awards, standing among the most celebrated recipients in GRAMMY history. Quincy leaves behind an unmatched legacy and will always be remembered for the joy he and his music brought to the world."

Jones' long list of accolades also includes honorary degrees from Harvard, Princeton, and Juilliard, as well as a National Medal of Arts. His legacy doesn’t stop with the immense impact of his music, but extends to activism and humanitarianism. Jones was an advocate for Dr. Martin Luther King Jr. and his Operation Breadbasket, served on the board of People United to Save Humanity, founded the Quincy Jones Listen Up Foundation, supported the work of the NAACP, GLAAD, and other organizations, and produced the "We Are the World" charity single. 

With such a massive footprint both personally and professionally, it should be no surprise that news of his passing has resulted in seemingly endless remembrance and thanks across social media. Elton John, Victoria Monét, Reverend Al Sharpton, LL Cool J and Lin Manuel-Miranda were among the many artists praising Quincy Jones' influence and legacy.

"Wow, Q - what a great ride!!" Lionel Richie wrote on X, accompanied by a picture of the two together. Jones and Richie worked closely together on "We Are the World," a project which was also co-written by Michael Jackson. After connecting with Jackson for The Wiz, Jones became a frequent collaborator of the pop icon, including the albums Off the Wall, Thriller, and Bad. 

"The world mourns the loss & celebrates the life of Quincy Jones," the Jackson estate shared. "A legendary talent whose contributions to music spanned generations and genres. What an MJ/Q decade-long partnership produced is unmatched and includes the biggest selling album of all time. Rest in Peace, Q."

Clive Davis similarly mourned Jones’ passing. "Quincy Jones was a true giant of music," he wrote on Instagram. "Whether it was jazz, pop, r&b or rock, no genre of music escaped his genius…Say ‘We Are the World’ and say ‘The Color Purple’ and you’ll understand the range of his music. He was the ultimate music renaissance man and a true inspiration to all of us in music."

In an Instagram post, John Legend reflected on joy Jones "brought to every room. He was the life of the party, so charming and full of light. I feel so fortunate to have witnessed it in person. But we’re all so fortunate to live in a world made more beautiful by the music he created." 

A True Innovator Who Always Built Up

"I'm often asked what my 'formula for success' is...but to be honest, there is no formula or road map, and if anyone tells you there is, they're full of it," Jones wrote in the introduction to his 2022 book, 12 Notes: On Life and Creativity. 

For Jones, that winding road started with a childhood on the South Side of Chicago, before moving in his early years between Kentucky and Washington before joining his school band and choir, not to mention convincing Count Basie trumpeter Clark Terry to give him lessons. He also crossed paths and shared the stage with Ray Charles, when Jones was 14 and Charles 16. An obviously prodigious talent, Jones relocated to New York by his early 20s; he quickly became a freelance arranger for Count Basie and musical director, arranger, and trumpeter for Dizzy Gilespie.

Jones began his solo recording career in 1956 with This Is How I Feel About Jazz, and moved to Paris, where he learned to arrange strings and studied music theory. This was followed by invitations to work on stage musicals and film soundtracks (including The Pawnbroker, In the Heat of the Night, and In Cold Blood (not to mention much later contributing music to and even appearing in the Austin Powers series. Jones had signed as an artist to Mercury Records in 1958 and moved his way up the executive ladder — a first for a Black man at a major label — becoming music director and, eventually, vice president. 

After excelling in jazz at Mercury, Jones reached pop success by shepherding Lesley Gore's "It's My Party" to the top of the charts. He continued releasing his own material as well, experimenting at the intersections of jazz, funk, and more.

While Jones may be most known for his 1980s run with Michael Jackson, the decade also saw him open Qwest, a label that released works from the likes of Frank Sinatra, Lena Horne, and New Order, among many others. "It’s so sad to hear about Quincy Jones. When he signed us to his label, he made us feel so welcome - inviting us to dinner at his home every time we were in town," former New Order bassist Peter Hook posted on X. "He made us big in America. He was so humble & sweet that you immediately fell in love with him."

Read more: Mogul Moment: How Quincy Jones Became An Architect Of Black Music

Jones won 13 of his 28 GRAMMYs in the ‘80s, including Record Of The Year, Best Pop Duo or Group Performance, and Best Music Video for "We Are the World." In a recent interview with GRAMMY.com, Lionel Richie described Jones’ steady, nurturing hand on the project: "I asked Quincy a very important question one time. I said, ‘How in the world did you deal with all of those various personalities and stuff?’ He said, ‘What do you think an arranger does? … My job is to organize chaos.’"

A Jack Of All Trades — And Master Of All

In addition to writing and recording his own music and producing for others, Jones proved to be a mastermind across many other parts of the entertainment industry. In the '90s, he launched Quincy Jones Entertainment. Beyond operating his record label, the company produced successful TV shows like "The Fresh Prince of Bel Air" and "Mad TV", and helped publish music magazines Vibe and Spin. 

The ‘90s also saw Jones’ music intertwined with hip-hop, most notably as sampled by Tupac in the chart-topping "How Do U Want It." The legendary Ice-T, who had guested on Jones’ album Back on the Block, expressed the impact that the legendary musician and producer had made: "Love you Quincy.. You changed my life." 

One of Jones’ final appearances on record came in 2022, where he provided a spoken word track to The Weeknd's Dawn FM called "A Tale By Quincy." The Weeknd’s Abel Tesfaye even wrote the foreword to Jones’ 2022 book, 12 Notes, which included a powerful summary of the impact that Jones had on Tesfaye — and the entire musical world. "Even if you've already read his autobiography or know everything there is to know about him, I hope you'll take time to listen to the advice he has to share with you in the pages of this book," Tesfaye wrote. "Because I promise it is what matters the most."

"My fans know how important Quincy was to the fabric of my music," he added on X. "[I] tried to capture what he meant to me as a human. Let’s celebrate his life today."

The Recording Academy's Diversity, Equity and Inclusion team, in collaboration with the GRAMMY Museum, has announced the recipients of the third annual Quinn Coleman Memorial Scholarship.

This year, the scholarship honors five college students: Nadia Adams (University of Wisconsin-Milwaukee), Harrison Candelario (University of Rochester), Christo Hernandez (University of Southern California), Elyse Smith (Harvard University), and Hope Williams (Oakwood University).

Established in 2021, the Quinn Coleman Memorial Scholarship honors the legacy of Quinn Coleman, a cherished music executive and DJ who passed away in 2020 at the age of 31. Created by his family in partnership with the GRAMMY Museum, this scholarship aims to break down barriers in the music industry by offering professional development opportunities that prepare students for full-time careers, through financial aid, mentorship, and practical professional experiences.

Each selected recipient will be awarded two $1,000 scholarships for tuition, a $500 stipend for interview preparation, two $250 stipends for books and equipment, and financial and emotional wellness seminars. Furthermore, students will be awarded a spring internship at the Recording Academy or Latin Recording Academy.

For updates on the Recording Academy's DEI initiatives, click here. For more information about the GRAMMY Museum, visit grammymuseum.org.

From Oct. 21 to 23, songwriters, composers, producers, engineers, and music industry professionals gathered at the NYU Clive Davis Institute of Recorded Music in Brooklyn, New York, to collaborate, network and support each other in navigating the ever-complex business-side of the music industry.

Presented in partnership with the Recording Academy's Songwriters & Composers Wing, the first two days were a highly collaborative songwriting intensive, where participants used the school's state-of-the-art studios to create songs for TV or film. Day three was all about empowering music makers, aptly titled, "Beyond the Studio: Navigating the Music Industry as Creators," and offered a plethora of useful advice across two insightful panels: "Crafting Hits: Songwriting in Today's Music Industry" and "Monetizing Your Music: Unlocking Opportunities in Media Licensing and Sync."

The first panel was moderated by NYU's own Professor Swagg (a.k.a. GRAMMY-winning producer and songwriter David "Swagg" Harris) and featured Samantha Cox, VP of Creative at BMI; Ian McEvily, artist manager and partner at State of the Art; and Travis McFetridge, president and CEO of Great South Bay Music Group Inc, a boutique music publisher. The second panel was moderated by singer/songwriter Toby Lightman and featured Josh Rabinowitz, professor and music consultant at the Brooklyn Music Experience; Jonathan Finegold, founder of Fine Gold Music; and Sue Jacobs, a music supervisor and founder of SueperVision.

Below, check out six useful takeaways from the intimate, informative event.

Versatility Is A Major Key To Success…

During the "Songwriting in Today's Music Industry" panel, Samantha Cox and Ian McEvily urged the importance of learning different skill sets as a songwriter. Cox pointed out that having a big pop star on a song doesn't guarantee a hit, even less so than in the past — even huge artists have had to diversify their sound and approach to stay relevant. "When I meet a young new songwriter, I always tell them to be open-minded to try a lot of different things," Cox said.

McEvily highlighted this point later in the conversation, when he was asked how he supports the artists he manages through the changing music industry landscape.

"The biggest issue starting out is money. It's really hard to be a songwriter and it hasn't gotten any easier. They used to be able to move out to LA and have a studio in their place, but now LA is expensive… To navigate that, I help them work past their skill set," McEvily explained. "I want to help them be able to be a Swiss Army knife, to be open. If you're just a songwriter and you're really lucky, maybe you'll make it. But [I want to] open you up for more opportunities."

McEvily reflected on how he encouraged his client of 10 years, GRAMMY-winning producer Dan Nigro, to learn production. When they met, Nigro was a songwriter and could produce lo-fi demos in GarageBand. Since then, he's honed his production chops and become Olivia Rodrigo's go-to producer and trusted collaborator, helping her perfect her chart-topping — and multi-GRAMMY-winning — pop-punk sound.

…And So Are The Relationships You Make

After an audience member asked whether an artist should have a manager, Cox stressed the importance of developing long-running personal relationships in the music industry. "Come talk to someone like me and I can link you with a rising songwriter and you can keep working together…And then maybe managers reach out," she emphasized. "Personal relationships are key."

McEvily agreed: "I think over the past five years, the relationship between the artist and the songwriter has become the most important relationship…and I think that makes it better."

For singer/songwriter and disability advocate James Ian, one of the biggest takeaways from the three-day event was the power that comes from gathering together with fellow music makers. While making music has mostly been a solo endeavor for him, he left feeling inspired to do more workshops and networking.

"Everyone was so generous with their time and their talent. We collaborated really, really well," he told GRAMMY.com. "Everyone was really willing to accept other people's ideas, and we used most of what everyone came up with in the songs. I'm really proud of the work, and really grateful to have networked and worked with such tremendous talent."

Read More: 4 Lessons & Resources Every Songwriter & Composer Should Know

You Might Be Missing Out On Money You've Already Earned

In between the two panels, The Mechanical Licensing Collective (MLC) and Sound Royalties — two of the event's sponsors — were highlighted for the work they each do to provide income streams for music creators. And as Jamie Dominguez, National Director of Industry Relations at The MLC, pointed out, the streaming era has resulted in a lot of unclaimed money.

The MLC is a nonprofit that was mandated after the passage of the Music Modernization Act in 2018, which set out important regulations to protect music creators in the streaming era. The MLC — which offers free membership — allows artists and songwriters to locate and receive streaming royalties dating back to 2007. Jamie Dominguez, National Director of Industry Relations at The MLC, encouraged participants to sign up, explaining they have paid out almost $3 billion in streaming royalties since their creation. Additionally, they are funded by the DSPs and don't take a cut of artists' earnings.

Attendees also learned about Sound Royalties, an artist-friendly funding source for creatives. For artists who earn $5,000 or more a year from music royalties, the firm offers advances to help you cover a tour, new studio equipment or whatever else to further your art. Sound Royalties doesn't take ownership of the artists' copyrights or a percentage of their futures, allowing artists to maintain control of their work.

One important thing that the first set of panelists noted, though, is that in order to get royalties, you have to be credited on the song. Thus, it's important to discuss songwriting credits and splits amongst collaborators before going into a work session. "Even if you brought in a song 90 percent done, the [producer's] chord progression change made it a hit, so that's worth something," McEvily said.

There's A World Of Possibility In Music Licensing

Following the in-depth discussion on the world of songwriting and a lively networking lunch, the second panel focused on how to earn money (and ears!) on your music through film, TV and ad placement. The career of moderator Toby Lightman — who has landed over 100 major song placements in film, TV and commercials as an independent singer/songwriter — was a shining example of the many opportunities that lie for musicians in the world of sync.

"When I got a song signed to a movie, it was life-changing, and now it's my artist focus," the "Breathe In" singer said with a smile. Her heartfelt music has been featured on TV shows such as "The Rookie," "Monarch," and "Sesame Street," as well as NFL ads.

For newer or independent artists, it might feel like a pipe dream to imagine your music being featured in a film trailer or a popular TV show. But as Lightman and her panelists suggested, there are ways in — especially since there are plenty of visuals these days that need backing music.

"A lot of the places I'm trying to support independent artists are those background scenes, [like in a] diner. The money can be quite good, but you'll need to have music that you put on and are able to have a conversation with somebody. If it's pulling your ear away, it's going to do the same in the picture," Sue Jacobs asserted. "[I'm looking for music] that someone can put under the dialogue to put into the next scene."

She also recommended that artists and producers have instrumental versions of their tracks ready to go, as they're more adaptable for different scenes. And if you want to see if your music could work in film or TV, put on a montage scene, mute it, and play your music.

"Film is not very forgiving of things that are just staying there and not changing," Jacobs, who has provided music supervision for Little Miss Sunshine, HBO's "Big Little Lies" and several other critically acclaimed films and shows, points out.

She advised that the music needs to be dynamic and have non-specific lyrics that can drive a variety of scenes. For this reason, Jacobs appreciates friendship songs over romantic love songs, as well as happy music that successfully steers away from cheesiness. Finally, she noted that when it comes to sounds and genres, "hybrid always works."

Read More: The Expanding Universe of Music Sync: How It Works, Understanding The Opportunities

Ad Sync Isn't Selling Out

When the "Monetizing Your Music" panelists were asked why they thought more artists are focusing on licensing now, Josh Rabinowitz pointed to Volkswagen's dreamy ad from 2000, featuring Nick Drake's "Pink Moon," as pivotal in changing the perception of syncing your music for commercial purposes. Though the spot came out 26 years after the British indie singer/songwriter's death, it brought a whole new, wider audience to his music and inspired future TV-ads-as-music-videos.

Jonathan Finegold also called out a Michelob beer ad from 1989, which featured guitar virtuoso Eric Clapton as another turning point in sync, along with Apple's iconic iPod commercials. He emphasized the market reach of that kind of placement, exemplified by Apple's ability to break songs and artists, such as Feist's iPod Nano ad (a song selected by Steve Jobs himself) from 2007.

As Rabinowitz offered, "It's music for context. It's not just music that's great, it has to serve in a particular capacity. It has to serve a creative idea, a concept, a brand, a brand's purpose, a product or sell persuasiveness, etc."

He described the best ad songs as anthemic with a positive message — tracks that are dynamic, unexpected and build, and don't sound mainstream. "I did a listening session the other day, and there was an Afrobeats track with a lot of humming and crazy beats. It was really warm and kind of universal in its positivity," Rabinowitz added. "That's exciting for me, and I think that's a great opportunity for people that are experimental and creative."

Landing An Ad Placement Is An Art In Its Own Right

As Finegold pointed out, if you are signed with a label or publishing company — even a small one — it's their job to pitch your tunes to music supervisors. He offered that it's something you can tee up for them by suggesting one of your tracks for a specific show or brand.

That said, there's no need to be obvious with your lyrics. In fact, Finegold warned that making songs with a brand in mind may have the opposite result.

"I would be careful about writing specifically for sync. A music supervisor can spot that a mile away," Finegold said. "If you write a song all about basketball and slam dunks, it doesn't mean that the NBA wants to use it. For the most part, they want to use a song about teamwork or coming together or winning or something like that."

Instead, you can create remixes of your tracks for specific scenarios, or craft unique reimaginings of well-known songs, as Finegold noted that the ad world has been big on unique covers in the past few years.

From honing songwriting skills to learning about the advantages of royalties and sync, the New York Chapter's Songwriting Camp offered an array of inspiration for those who attended. While being a creative in today's economy can be daunting, the event was a vital reminder of the power of community and collaboration — and how much further we can go when we share ideas, insights and resources.

The New York Chapter would like to offer thanks to the sponsors that made the event possible: The MLC, Sound Royalties, NYU Clive Davis Institute of Recorded Music, and Amazon Music, along with their Recording Academy event partner, the Songwriters & Composers Wing. Learn more about the S&C Wing on Instagram.